Event marketing: make your brand stand out with a photo booth!

With the growing popularity of social media and the influence of influencers on sales, companies are increasingly looking for ways to tap into the potential of digital marketing.

How do you make every guest feel at ease?

How do you entertain everyone without having to engage each person individually?

How do you stand out from the rest when organising an event?

How do you make sure people hear about the event?

One way to do it is to hire a photo booth.

Photo booths have been used at private celebrations for some time now, and event marketing managers have discovered that photo booths are exceptionally effective at official and corporate events too.

It's clear to everyone that photos create an emotional bond between people and a brand.

When it comes to buying, we as customers prefer to reach for brands we've felt a genuine emotional connection with.

Event marketing is changing

The explosion of the mobile world has also changed the way we run business events. Photo booths let marketers connect their brand with people at the very moment they are having fun, creating a positive association with the brand itself.

The photos people take of their own accord at a photo booth have more smiles and burst with more energy than those taken by official photographers. We're more relaxed when nobody is watching, and as users we really love the cheerful, interactive atmosphere a photo booth creates.

Companies can create online galleries from their guests' photos, kit out the photo booths themselves in the brand's visual identity, communicate the messages they want, and also collect the contact details of guests who would like to receive their photos by email and agree that the brand may contact them afterwards.

This is how photo booths become part of experiential marketing, with an unobtrusive and fun lead-generation strategy.

On top of that, guests will take a souvenir home — photos! Everyone loves photos, and we keep them for a long time.

User-generated content

Boost the impact of your event marketing by turning your guests into brand ambassadors.

Branded photos are a powerful visual medium that creates a meaningful connection between a brand and its target audience. Boost your brand's visibility and recognition with content others can share instantly.

Which types of corporate events is a photo booth ideal for?

• Conferences and trade fairs
• Product launches
• Brand activations
• Public events and festivals
• Pop-up events
• Sporting events
• Hospitality events

Photo booths for product promotion

Of all types of corporate events, we would especially single out launches of new products and services.

A fully customised photo booth with a personalised backdrop, your logo, slogan or hashtag, together with matching props, can really do a lot to spread the word about a new product on the market through users' personal social media profiles.

Run an Instagram photo contest for your guests to encourage them even further to share visuals and get creative. Those guests don't have to be only the people you officially invited to your promotional event — they can be any passers-by who take an interest. Let everyone there have fun.